Meaning Behind the Logo
The rose has a double meaning for me as I really wanted to incorporate a part of who I am on both my Mother’s and my Dad’s side of the family. So with the combination of my last name Rosa (Grandmother Candi - Dad's side) and the story of Virgen de Guadalupe (Grandmother Guadalupe - Mom's side) I was able to come up with a logo that meant being able to represent both of my Grandmother's and family at the same time.
In the story of the Virgen de Guadalupe; A peasant, Juan Diego, was traveling to Mexico City from his Village, when he came across a hill, Tepeyac, where he heard angelic music coming from a beaming cloud of light calling out to him, it was The Virgin Mary. Juan was asked by the Virgin Mary to pick roses and present them in his tilmátli (like a cloak) to the Bishop (of the Basilica) showing proof of her appearance. On December 12th Juan arrived at the Basilica to show the Bishop and when he opened his tilmátli all of the roses had fallen and imprinted was an image of the Virgen de Guadalupe.
This story of Virgen de Guadalupe demonstrates several forms of miracles and is a true inspiration to MIJA. We want the girls and women that come across our brand to know that no matter what obstacles come your way, that you are capable of doing anything and you will conquer every obstacle that crosses your path so much that it may even seem like a miracle.
Being able to take culture and representation from who I am is extremely important as both of my Grandmothers are my inspiration for a lot of what I do. I want both my Mexican and Puerto Rican sides to be an inspiration to MIJA. I want to make both of my Grandmothers proud and I want them and their hard work to live on forever.
(Read more on the story of Virgen de Guadalupe: https://www.catholicfaithstore.com/daily-bread/lady-guadalupe-miracle-roses/)